Links to Help Market Your Services and Products
We’ve been selling international health, travel and short-term medical insurance for over 40 years so we’re wise to a few marketing tips—tips we think you anyone can use. Below are links to help market your services and products.
Have Google send you updates when articles of interest are published online. Perfect for lead generation and keeping up on industry and client trends.
List your business online to help people find you locally.
Open an account to manage your e-mail marketing campaigns. The program also keeps track of who opens your emails, who clicks on your links and who has opted out. Includes pre-made templates easy to customize with your company’s logo and brand. Sign up and receive a 60-day free trial.
Create an account for your business. Follow current clients and potential customers alike. Use the “discover” function to search for trending topics of conversation (i.e. “Trip to Haiti” or “insurance advice”), then join the conversation.
Create a personal account for yourself and each of your agents. Connect with professionals from all over the world and join groups who could use your insurance advice (i.e. groups focused on international security, expats, travel, cultural exchange, etc.). Also, answer questions to build your reputation as an expert in your field.
Create a personal account and then create a Facebook business page. Search for current clients by their email address and ask them to “like” your page. Engage them a few times a week with topical and relevant shared media (i.e. depending on your area of insurance expertise, share an article about summer travel, a video about how to install a child’s car seat, or a few tips on avoiding costly home repairs). Review tips for beginners.
Write press releases announcing new-hires, new products, anniversaries, accolades or other notable stories about your business. Use the program to send your story out and generate a link to share on your website or in your social media.
Visit your producer zones frequently to gather client data. Send birthday cards, or a quick email follow-up after a claim or trip abroad. Use this data to stay in touch and top-of-mind with current clients.