"You can make more friends [or clients] in two
months by becoming more interested in other
people than you can in two years by trying
to get people interested in you."
—Dale Carnegie's How to Win Friends
and Influence People
Before you write your next email to a prospect, “Google” the recipient and search for them on Facebook, LinkedIn, Twitter and YouTube.

Now you're ready with information they may pay attention to—information about them. An engaging email about them is more likely to gain response than a sales pitch about you.