Due to the health care reform regulations brought on by the Affordable Care Act (ACA), some carries are leaving the short-term medical market. However, Allied sees this as an opportunity, and we think short-term sales will grow dramatically starting in 2014. The main barrier to insurance coverage for most people is affordability. Traditional individual coverage will be increasingly expensive and unaffordable under the new ObamaCare regulations, especially for young people. Short-term products can provide a viable alternative for many and allow them to afford coverage that they might not otherwise be able to find.
“Bulletin.” A Saled and Marketing Publication From Allied National (May 2013): 2. Print.